Lorem Ipsum Booklet

Lorem Ipsum Booklet

Problem

This was an assignment in an advanced typography class - successfully lay out a large amount of type, and Lorem Ipsum could be used.

Solution

This came easy to me. I had an epiphany and decided to turn the assignment on it's head. Instead of creating a financial report or some other imaginary, long document, using Lorem Ipsum, I decided to make Lorem Ipsum the hero.

During my research, I discovered that "dummy type" actually had a history and came from a real treatice written in 45 BC. I also noticed that Zurb Foundation used a different form of Lorem Ipsum, called Bacon Ipsum. This made me wonder what other alternative Ipsums were available and upon investigation, I uncovered many, often humorous, substitutes for the traditional Latin version.

My original concept was to create a poster that could be folded into an smaller, accordian brochure. In addition to making Lorem Ipsum the topic, I also decided to make the blocks of text a design element.

A New Problem

This project was a lot of fun, but who was the audience? Was I communicating this concept in the best manner possible?

Lorem Ipsum Poster
Lorem Ipsum, version 1 — a foldable poster

The new solution and result

After stepping away from this project for a while, I had a new epiphany. Instead of a poster, why not make a booklet that could be an insert in a print magazine?

Here are spreads of the resulting booklet:

Cover Spread
Front and back covers
Pages 2-3
History of Lorem Ipsum
Pages 4-5
Hipster Ipsum
Pages 6-7
Beer Ipsum
Pages 8-9
Samuel L. Ipsum
Pages 10-11
Bacon Ipsum

Other Print Work

Empty Bowl poster

Posters

2 posters advertising the Austin Empty Bowl Project, using hand drawn type and bright colors.

Chicken book

Book

Playful, informative book giving an introduction to raising chickens in Central Texas.

Beer Invite System

Invitation System

Save the Date Beer Coaster, Invitation Poster, Beer Paper, and more for a Birthday Beer-Tasting Party.