Redesign of a Logo

PWG Media's new logo

Problem

PWG Media's logo was boring and didn't reflect the professionalism and branding that the owner wanted to project. The Century Schoolbook font felt outdated, and there was nothing conceptual about either logo.

Old logo.
An even older logo.

Solution

We explored (in great detail) different logo options. Paul had a blue that he wanted to use, but other than that, the field was wide open.

Logo exploration.

Result

The new logo is modern and conceptual. The logo mark forms both a “P” and a video play symbol. There is also movement in the formation of a triangle that points forward (from a Western-centric viewpoint anyway). PWG Media, represented in a clean sans serif font, seems to flow from the “play button.” Also, the colors allow for clean and professional, yet bright and cheery branding.

New PWG Media logo — White version.
Blue version.

Other Branding

Image mockup of ACC Women in IT website

Website

For the Women in IT program at ACC, using Divi WordPress.

Website

Responsive website for Niagara Streaming Media, using Bootstrap 3.

Online Glossary

Redesign of an existing glossary, to make more functional.